SEO CONTENT STRATEGY
In the digital landscape, it’s a constant cut-throat battle for clicks.
Customers want instant gratification and easy solutions, which is why being at the top of the search engine results page (SERP) is critical to online success.
The right SEO content strategy helps prospective customers find you by optimising your content for search engine algorithms, boosting your business into the spotlight.
This requires a strategy to deliver real and consistent results.
The elements of SEO content strategy
There are three types of SEO that go hand in hand to create a strong digital presence:
· On-page SEO is to do with the content itself. What’s written on the page? How does it make readers feel? What action do you want them to take next? At ISW, an SEO copywriter designs written content to connect deeply with your target audience, while also appealing to search engine algorithms using key words, alt text, and meta-description.
· Off-page SEO is about connecting nodes of your digital web. By backlinking to other websites and featuring guest posts, an SEO specialist entangles your online persona with a surrounding network – this allows you to bring in users from other sites and increases exposure for all parties. In short, it’s online symbiosis.
· Technical SEO makes sure everything works behind the scenes. Is your website mobile compatible? Is it indexed effectively? Does it take a million years to load your home page? Slow load times and poor site structure are huge red flags for prospective customers, which is why strong technical SEO lays a crucial foundation for the other two elements.
Why your business needs an SEO Content Strategy
Let’s face it – no one wants to sift through a near infinite list of websites. It doesn’t matter how great your products and services are: if you’re not in the top three search results, you’ve already lost the interest of 50% of internet users.
Worse yet: if you don’t make it onto that first page, almost 90% of them will never find you.
Developing strong SEO content is the best way to make yourself stand out from the crowd, target your audience, and get lasting results.
The benefits of SEO Content Strategy vs PPC Advertising
Devising and implementing an effective SEO Content Strategy is a big undertaking. When alternatives like pay-per-click (PPC) advertising are quick and easy, it’s tempting to take shortcuts.
PPC works by propping up your online visibility for a fee. Your content is plastered onto other pages in the form of banner ads and sidebars, in the hopes that viewers will notice and click. However, it overlooks content quality: you may win a few clicks here and there, but user experience suffers.
With a clever SEO content strategy, you can increase organic traffic to your website while improving content quality and readability. Consistent brand messaging, clear calls to action, and logical flow keep your site captivating. When your message comes across loud and clear, users are more likely to engage as customers.
Get your SEO Content Strategy Now
In an era of information overload, it feels impossible to get the right kind of attention from the right kind of people. If your business has an online presence, you need an SEO content strategy to get customers through your digital door. Don’t delay - because your competitors won’t hesitate to leap over you!