SEO COPYWRITING FOR FINANCE
Competition in the finance industry - especially personal finance - is fierce. Search Engine Optimisation is vital for smaller or establishing finance companies or firms looking for new markets and customers.
Finance companies are obligated to give their consumers crystal clear content, regardless of the topic at hand—personal finance, business finance, the emergence of cutting-edge subsectors like FinTech or RegTech, cryptocurrencies, stocks, shares, or investments.
In addition to being clear and concise, finance firms must also have their client’s best interests at heart, adhering to ACCC and APRA regulations. That means stating the client’s obligations upfront, as well as the firm’s duty of care in terms of best lending practices. SEO copywriting for finance achieves all this when done precisely and correctly.
All that said, finance doesn’t need to be staid and stuffy. Finance can be fun - especially when introducing new financial concepts to younger audiences.
Finance copywriting is also the art of distilling abstract and sometimes confusing financial concepts into something that’s easy for the layperson to understand - this is a crucial, often overlooked skill that’s crucial to your financial firm’s success.
WORLD CLASS FINANCE AND ECONOMICS RESEARCH
It’s not just about regurgitating what’s already out there. As part of my experience in finance journalism, I’ve researched topics for companies, adding real value to their content offering.
As part of my ongoing work with Savvy, we’ve conducted surveys on financial literacy and produced many articles targeting young people to be more involved with finance and economics as a topic of study.
Finance copywriting could inspire the next generation of graduates or innovators - there’s no telling what the future will hold.
COMPASSIONATE COPYWRITING FOR FINANCE THAT CONVERTS
When it comes to finance, I understand it’s not often about the hard emotional sell - numbers are the stuff of cold, hard logic. A mortgage, as we all know, is the biggest financial transaction we’ll ever make in our lifetimes. Copy for finance needs to balance needs versus wants, as well as spelling out what a client can expect when taking on a substantial loan.
That’s why I use the best practice SEO techniques that work the best for finance companies and fintech firms. Since 2014, I’ve written for numerous financial start-ups and companies that have become national brands, using a mix of the tried and true and innovative copywriting techniques that you won’t find anywhere else.
If you aren’t ranking as well as you could be on search, you can trust I Sell Words to boost your prospects with an ongoing content strategy geared towards conversion.
SOME OF THE FINANCE COMPANIES I’VE WRITTEN COPY FOR
THE BEST COPYWRITING FOR FINANCE
Working with small, medium, and ASX 200 listed finance brokers, lenders, and fintech firms, we’ve reached more customers and converted more leads into applicants with innovative, engaging, and compliant copywriting.
I have extensive knowledge in:
Car loan finance
Mortgage finance
Novated leasing
Operating leases and finance leases for business
Unsecured business finance
Equipment finance
Personal loans and debt consolidation
National Consumer Credit Protection Act
Accounting and bookkeeping
Regulatory and governance
Bad credit finance
Fintech and Regtech
Cryptocurrencies and blockchain
Investing, shares, and ETFs
If your finance company in Australia needs the best in financial copywriting, look no further than I Sell Words.