COPYWRITING AND CONTENT THAT CONVERTS
What can my words do for you? Click here!
I SELL WEBSITE COPYWRITING PACKAGES FOR BUSINESS
All packages include audit of current copy (if applicable), 15 minute phone interview and industry research, three test paragraphs to lock down tone and style, PLUS two major revisions (30% of work or over) as a guarantee!
“Tom is a great wordsmith to work with. Nothing’s too difficult. His versatility in topic and format is impressive (from a technical doc on building cladding to fun posts on the world’s hottest chillies — who can do that, and so well?) And the turnaround speed. The speed! And the responsiveness. It all makes Tom an easy recommendation.”
READ MORE TESTIMONIALS ABOUT ISW COPYWRITING HERE
Prices incl. GST. Get even more value - ask about the ISW early payment discount!
Comprehensive packages for businesses looking to reach more customers and make more sales.
Some of the brands I’ve done copywriting for
COPYWRITING SERVICES
Melbourne’s best copywriting, proven time and again to cut through the clutter and convert more customers. I Sell Words offers a comprehensive suite of copywriting, content marketing, and storytelling services for your business.
From blog posts, websites, flyers, EDMs and newsletters, social media content, and consulting, I Sell Words is your perfect partner in crafting the right message - that returns on investment. Using the latest and most effective Search Engine Optimisation (SEO) and conversion rate optimisation (CRO) techniques, I Sell Words is a perfect synchrony of human pathos and everything you need to get your message out there to as many people as possible. See it for yourself with testimonials on my extensive writing portfolio.
In addition to creating content whole cloth, I Sell Words polishes your work to make it shine - or as a last-minute “sanity check” before you make the big pitch. If you’re not telling your story, then someone else is. Get your words written right by I Sell Words and thrive - like these quality businesses in Melbourne and around Australia.
What Is Copywriting?
Copywriting is the art - and occasionally science - of using words to persuade an audience to buy from your business above all else. Copywriting, derived from “copy” which was a term used in the early newspaper industry to denote text distinct from “pictorial” (images), is a unique and niche form of writing for commercial or business purposes. Copywriting can encompass traditional stories, brand journalism, long form sales letters, vignettes, statements, social media posts, and rhetorical devices; copywriting is what you say and how you sell.
Why is copywriting important?
The technique of SEO Copywriting has also changed since Search Engine Optimisation was defined as a technique of marketing one’s business. In the early days, search engines only focused on the words and phrases used; this has resulted in a shift towards word and phrase “stuffing” rather than quality in copywriting. It was not important how high quality the content was, but how many target words and phrases were used throughout the content. This created a situation that reduced the quality of the content. However, the development of search engines and more advanced scanning of the content as a whole has changed this situation for the better.
It doesn't matter how often you use your target word these days; it’s more important how these words form quality content within a logical framework. Search engines are now advanced enough to understand whether your content is of good quality and what content the user needs to see. Therefore, it is very important that your content is both original and of high quality. Using our award-winning, professional copywriting service, your business can have both original and quality content. In addition, using our copywriting service, you can rank higher with the keywords you intend to target.
SEO Copywriting
The best SEO Copywriting is not just optimised for search engine results; but for the human behind the screen. Get seen more often in search engines and persuade more people to buy - enhancing your bottom line.
Writing
Stylish copy for your website or blog written to exacting SEO specifications.
Consulting
Need help with SEO? Let’s get talking and discover a strategy for success.
Communications
Forged by years of experience in journalism and public relations. Communication in a crisis or to get your story out there.
ABOUT ISW COPYWRITING SERVICES
A Melbourne copywriter, ISW was founded in 2014 to assist businesses with all facets of written communication - ISW is on a mission to rid the world of bad writing - and inspire dozens, if not thousands of others to do the same. I possess a wealth of experience as a magazine editor (Hysteria Magazine), journalist (Fairfax, The Big Issue, Melbourne City News) public relations consultant, and marketing and communications officer (.au Domain Administration). Even looking at my sterling track record in copywriting and communications, ISW is on a journey of continuous improvement, making each piece of copy better than the last. Let’s partner up and take your company to new heights with quality copy.
Blog Posts and Articles
The cornerstone of content writing and communication on the web - informative, entertaining, and persuasive.
Landing Pages
Persuade as soon as they hit the page, using a blend of innovation, creativity, and old fashioned ingenuity.
EDMs and Newsletters
Keep your audience informed and entertained in their inbox with creative EDMs they’ll always open.
Entire Sites
Get a consistent tone of voice and brand through entire sites optimised for web and written to persuade.
COPYWRITING SERVICES IN MELBOURNE
ISW copywriting is based in Bayside Melbourne - and like many copywriting firms, is a self-contained mobile office - “has laptop, will travel.” ISW has serviced clients content writing and copywriting needs all over Melbourne, Victoria, and Australia over a phone call or teleconferencing. Tom as ISW has also worked in-house as a copywriting or content consultant for some of Australia’s biggest brands and agencies. Want to get me on board and ensure the success of your next project? Contact me here!
FAQ
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SEO Copywriting is the art and science of creating website content in a fluent and engaging manner for the reader; is to ensure that the website or page is rich in targeted keywords or phrases, so search engines rank the page higher in their results. For more, read our comprehensive resource on on SEO Copywriting here.
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If you haven’t touched your content in at least a year or two, your on-page SEO could be suffering by targeting low ranking keywords, not being properly optimised for algorithm changes, or highlighting changes in your offering. Google Search Engine crawlers always prioritise sites that regularly update their content and add more authoritative information in the form of blog posts or information pages. The more quality content you offer, the better your search engine results get over time.
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In addition to writing clear, concise, and engaging copy for your business, SEO copywriters also offer:
- Keyword research and targeting for optimised results. This helps attract the right audience to your site.
- Creation of quality and original content.
- Ensuring a constant supply of content to enhance Search Engine Results Page ranking.
- Optimisation of metadata, page title, links, and other SEO ranking factors. -
No. ISW creates 100% original content that is optimised for Google’s E-E-A-T algorithm, ensuring authoritative, high quality content engineered to rank better than cookie-cutter AI-generated content which Google often penalises. We also offer human-edited content at scale using our AIO service. Contact ISW for more information.
