Imagine this scenario. You’re at the gym with your good friend, and you wince as you get up from a particularly gnarly stretch. Grabbing your back, your friend tells you, “You should see my chiropractor. She’s great.”

Of course, your friend hasn’t captured this hapless medical professional and stored her in the attic, just in case. But the language around who we trust with our business is that of ownership.

Owning our opinions, choices, and mistakes is an integral part of maturity. It is one reason “I” statements demonstrate that willingness to “own our shit.”

Owning whom we place our sacred trust in is vital to our business experience.