Admit it - you gifted yourself a bunch of "presents" during lockdown, because reasons.

As it turns out, so did everyone else. eCommerce growth is showing signs of normalisation. Retail is so 2019. People are buying items and goods sight unseen from online shopping sites.

Australia Post figures that 2020 will be the biggest year on record for online sales. They're expecting the peak to reach over 30% over last year.

Last year we spent about $28.6 billion on online shopping. 30% more than that...well, that's a lot. If I knew how to do maths, I'd tell you. Lucky for all of us, I'm a copywriter, not a mathematician.

So how are you going to get a slice of the record sales pie this Christmas - and eat it too?

We're only 29 days out from Christmas (I know, right?) and if you aren't ramping up your marketing and mailouts, there's not that much time left.

Sending electronic direct mail (eDM) helps your audience recall your brand more often - 74% more according to research - and being impossible to ignore is the aim of the game this Christmas.

If you need help with eDM, content, or a strategy for this Christmas (and New Year) I Sell Words is open until the 21st of December - and I'll be re-opening on the 6th of January, 2021. Drop me a line!