Of course, this could be the shortest blog post in the history of this site - Choose me! I’m awesome! End of story.
However, not all SEO Copywriters are the same. Some have particular niches; others are generalists (such as myself.) One may emphasise on-page techniques over off-page optimisation. I am more creative - others are more technical. Learn about the differences between types of copywriters here.
Identifying a suitable SEO content creator or copywriter for your organisation is vital to the success of your digital marketing and content strategy. It’s important to consider various factors when selecting the ideal SEO copywriter for your business.
Research Their Portfolio
It’s important to research a potential copywriter’s portfolio before hiring them. Check out their past work and see if it aligns with what you need done. You want someone who can provide quality content that will help boost your website’s visibility and attract more customers.
Gaining an insight into their methodology is key when searching for the right SEO copywriter. To make sure you’re on the same wavelength, ask questions about how they approach a project, what kind of results can be expected, if they’ve worked on projects within your industry, and any other important details like turnaround times or keyword optimisation techniques.
Gleaning information from reviews and testimonials can provide insight into the efficacy of a copywriter, allowing you to make an informed decision. Seeing what others have said about them can give insight into how reliable and effective they may be when it comes to producing content for your business needs.
Tailored or Specific Writing Styles
When selecting an SEO copywriter, make sure to read through some samples of their work so that you understand their writing style and determine if it fits with yours or the brand identity that you want portrayed online. A great writer should be able to produce content tailored specifically towards meeting all of your objectives while also staying true to the tone desired by both parties involved in the project (you included).
I Sell Words, for instance, always produces “test pages” to ensure the tone and style of your content suits your brand’s personality and your target market’s expectations.
An experienced SEO copywriter should be able to offer valuable insight into how best to optimise content based on industry trends, keywords used by competitors in similar markets, etc. What's more, it is essential that they understand exactly what success looks like from your perspective; meaning having a clear grasp of both short-term and long-term objectives associated with each piece of content written/produced for the best results across multiple channels (e.g social media platforms).
By following these steps when selecting an copywriter, businesses can ensure they find someone who meets all expectations set forth prior to engagement, ultimately leading up towards successful digital marketing campaigns.
To make things easier, why not choose I Sell Words? Award-winning SEO copywriting done right for small, medium, and ASX 200-listed companies.