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With profound thanks to SavvySME, I was featured on online business channel Kalkine Media’s Expert Talk on 3rd of September, 2021, discussing how to choose the right social media for your business. Together with host Holly Shields, we talked about committing to content writing and social media, how to find a good marketing firm, and trends in social media marketing. Watch below.
Tom on Kalkine Media
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We’ve all been there. The emails, texts, and calls just stop from a promising business lead. We’ve been professionally “ghosted.” How can we cope and how can we prevent it from happening again?
Read MoreMy latest guest post for Flying Solo:
As soloists, we’ve all heard it before. We’re sitting around at a social event and the topic turns to work. “I couldn’t do what you do.” Or, “How do you cope without the steady pay cheque?” Maybe, “I wish I could wear pyjamas to work!” Sigh.
Then our other friend who’s been gritting their teeth pipes up. The “closet solo.” The one who starts describing their own business idea after only a whisper of prodding. They set their drink on a nearby table (coaster be damned) and they’re off. They’re off mapping out the intricacies of what they’d do, how they’d do it, and how it would help people. Their arms fly like a mad conductor as their vision materialises in their mind’s eye. They might even take to their feet, possessed of the spirit of Steve Jobs introducing the iPhone. Then reality sets in. Sinking into their chair and grabbing their drink, they mutter, “I doubt I’d ever get it off the ground.”
According to a report by the Australian Banking Association, nine million Australians have the same desire.
60% of those cited “access to money” as the reason they don’t take their first giant leap into business-kind. That’s five point four million people. Again, with an M.
This breaks down into 55% of men and 65% of women. Two-thirds of those who pine for the soloist life are in the 18-34 age bracket; which is prime “solo time” to shine.
This perception is pervasive, but the fact is, there’s more support out there than you think. Despite a 33% drop in applications for loans, business loan approvals hover around 94%.
So why the reluctance? What’s really stopping us?
I’ve been featured in the blog of business lender Prospa on Small business veterans’ tips for chasing unpaid invoices.
Though some of my clients might think I’m a thorn in their side when invoices become overdue, the fact remains: I’ve done the work. In my view, I’m entitled to payment! One doesn’t order fast food and slip the cashier an “IOU,” so why do it in business?
Read the entire blog, with some tips from other veterans, here.